We asked Alterna Savings what contributed to their fantastic CU Succeed Youth Bursary campaign where they raised and contributed an incredible $11,000!  Their marketing team shared some insights.

For the CU Succeed bursary all our GTA branches got involved and raised a HUGE amount and we couldn’t be prouder. This was a cause that was very close to the hearts of our executive team because not being able to afford climbing tuition should never be a reason that a young person isn’t able to learn, grow and be involved with a community of like-minded individuals. This is already a cause our staff are dedicated to annually, so we kicked it up a notch this year by incentivizing the fundraiser to really rally the troops. The main way our branches fund raised was by participating in community events and engaging our personal and non-personal members in branch.

There were many initiatives and we wanted to highlight a few to share ideas others might want to do in their campaign next year. Bramalea branch came together and created a great basket of goodies for Father’s Day. This simple and timely idea generated a very impressive $710 for as they put it, “a great cause!”

Say “Cheese!” is what we think the photographer might have said when they took the photos on the right. Alterna’s Lakeshore branch and Marketing team decided to put on their chefs’ hats for the Bursary campaign. The branch took over the great Grilled Cheese Challenge hosted by the Lakeshore BIA and was able to raise over $700 for the CU Succeed Youth Bursary Fund. We have no idea how many sandwiches were flipped but it had to be a lot!

In celebration of their 110th birthday, the team at the Ottawa and Toronto head office came together to raise funds for the CU Succeed Youth Bursary with the exclusive Alterna 110 specialty baseball t-shirt. We are told they are softer than your favourite blanket, comfier than your go-to pyjamas and more stylin’ than any company-branded shirt you’ve ever seen. “By sharing the proceeds of the t-shirts to such a great cause, these shirts are extra special for us all at Alterna.”

Frugina Ball, Region Head, Member Experience, GTA, commented “We are very grateful to have such a caring staff and supportive member base. This year we set the bar high at $11,000 for our 110th birthday on September 3rd this year and are ecstatic we reached it!”

What an achievement! Thank you Alterna, you have proven Together – We are stronger!

PS – Happy 110th! That is an amazing milestone.