Momentum Credit Union turns to denim, Jays and jewellery to raise funds for the CU Succeed Youth Bursary.

Things kicked of with an email blast, followed by ongoing social media and branch communications. An in-branch raffle was held over 2 weeks for Blue Jays tickets, a Pandora bracelet and a gift card prize pack (valued at $250). Staff could pay $1 per day to wear jeans to work over the 2-week period. The branch that raised the most between both initiatives were awarded lunch of their choice on Momentum.

Lysandre Dunsmuir, Manager of Marketing and Communications said “Everyone had a great time supporting the campaign, although it was tough to give up our jeans after 2 weeks!”

Their efforts paid off, raising a very impressive $750 which will support bursaries for post-secondary students pursuing academic, vocational or technical education.  Congratulations to CEO Malcolm Stoffman and his team who embraced the campaign and helped raise awareness of the bursary with Momentum members.