Things kicked of with an email blast, followed by ongoing social media and branch communications. An in-branch raffle was held over 2 weeks for Blue Jays tickets, a Pandora bracelet and a gift card prize pack (valued at $250). Staff could pay $1 per day to wear jeans to work over the 2-week period. The branch that raised the most between both initiatives were awarded lunch of their choice on Momentum.
Lysandre Dunsmuir, Manager of Marketing and Communications said “Everyone had a great time supporting the campaign, although it was tough to give up our jeans after 2 weeks!”
Their efforts paid off, raising a very impressive $750 which will support bursaries for post-secondary students pursuing academic, vocational or technical education. Congratulations to CEO Malcolm Stoffman and his team who embraced the campaign and helped raise awareness of the bursary with Momentum members.